Underperformers
Clients with at least one active campaign, spent more than $150 in the last 30 days, and ROAS of zero.
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clients in this list
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Active clients
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Level 1
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ROAS 0–4.99Level 2
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ROAS 5–9.99Level 3
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ROAS 10+% Level 3 of active
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% Active of total
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Quick filters
Jump into a portfolio segment.
Clients
| Client | ROAS | Purchases | Cost / purchase | Spend | Conv. value | Clicks | Budget | City | Region | Units | Level | Live | Score (0–100) |
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Meta KPIS
Meta Ads ROAS
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avg of activeMeta Ads Spent
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total spendPurchase Conversion Value
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live clientsMeta Ads CTR
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avg of active10-day launch SLA
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hit rate, all-timeTotal clients
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Active clients
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Level 1
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ROAS 0–4.99Level 2
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ROAS 5–9.99Level 3
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ROAS 10+% Level 3 of active
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% Active of total
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Marketing KPIS
Appointments scheduled
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active campaignsCost per appointment
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active campaignsAd spend
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active campaigns—
Meeting reminders
Alert me
Works while this app is open in your browser.
Onboard clients with one link.
Generate a permission link, send it to your client. They click, log into Facebook, pick their assets — and the access lands in your Business Manager. Replaces Leadsie.
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Connected
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Pending
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This month
Generate onboarding link
Pick what to request, share the link, watch the access roll in.
Permissions to request
Your onboarding link
1Client clicks the link
2Logs into Facebook
3Picks which assets to share
4Access lands in your BM
Connected accounts
Clients who've granted access through your link.
Pending invites
Links you sent that haven't been clicked yet, or were clicked but didn't finish.
Meta App Review status
Required before this can go live with real clients.
Business verificationEventHawk360 — submit legal docs
App review · business_managementRequired for partner access
App review · ads_managementRequired to run ads on their behalf
App review · pages_*Pages_show_list + pages_manage_ads
Privacy policy + data deletionLive URLs Meta can inspect
Screencast of the flowOne per permission requested
Library
Internal knowledge base. New hires read this end-to-end on day one. Every workflow we run on the dashboard lives here so nothing depends on tribal knowledge.
Active creative cycles
One row per client. Track the season, Drive link, when you sent it, and how long you've been waiting. Marking a row Live drops it off the list a day later.
| Client | Season | Drive link | Date sent | Sent | Status |
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Performance Reports
Download Word reports across all portfolios. Lists are built from the last-30-day data the dashboard has already cached.
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Top Performers
Clients with a last-30-day ROAS higher than 20.
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clients in this list
Word opens in Microsoft Word, Excel opens in Microsoft Excel.
Regions
ROAS by level
In the current segment.
Clients
Total clients
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Active clients
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Level 1
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ROAS 0–4.99Level 2
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ROAS 5–9.99Level 3
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ROAS 10+% Level 3 of active
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% Active of total
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Name mismatches
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Campaigns
Click a snippet to copy
Cold
- TRGT - COLD CAMPAIGNS - SALES
- AS1 - CITY MILES - ADD TO CART
- GRAPHIC 1
Retarget
- RTRGT - WEBSITE VISITORS - SALES
- AS1 - CITY MILES - PURCHASE
- GRAPHIC 1
Tasks
Personal to-dos
Client info
KPIs by ad-account ID
Paste a Meta ad-account ID and click Load.
Client map
States with active clients in green
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Clients
Calendar
Upcoming events
Clocks
Click + to add a city
Weather
Up to 3 cities
Upcoming holidays
Closest first
Top performer
Best ROAS in selected range
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BMH Ads
Recent ads on Bounce My House
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Event Hawk Ads
Recent ads on Event Hawk
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Client Issues
0 · shared across the team
Team chat
Shared notes across the team
Create ticket
Sent to the New column of the Meta Ads Tickets pipeline
Merlyn KPIS
Copy the KPI by clicking it
Total clients
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Active clients
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Level 1
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ROAS 0–4.99Level 2
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ROAS 5–9.99Level 3
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ROAS 10+% Level 3 of active
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% Active of total
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Andres KPIS
Copy the KPI by clicking it
Meta Ads ROAS
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avg of activeMeta Ads Spent
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total spendPurchase Conversion Value
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live clientsElijah KPIS
Copy the KPI by clicking it
Meta Ads CTR
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avg of active10-day launch SLA
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hit rate, all-timeApollo Tools
Scroll to switch tools. Pick a client and ask.
Apollo Help
Pick a client + a question, get an instant read
Daily Triage
Top 3 things across your portfolio that need you today
Compare Mode
This period vs prior — what changed and why
Live Ads
See what's running for any client + KPIs per ad
Scale Roadmap
Step-by-step plan to scale a winner without breaking it
SYSTEM ONLINE
Welcome
Apollo
QA Center
Scroll to switch queues. Check rows to push to HubSpot.
QA1 · New activations 0
Clients whose campaigns just turned on. Checking pushes to HubSpot.
QA2 · Level mismatches 0
Meta-side level doesn't match HubSpot. Checking corrects HubSpot.
QA3 · Underperformers 0
14+ days no ROAS, no Underperforming tag. Left tags · Right marks recovered.
Underperformers
Live clients with $140+ spend and no ROAS in the last 30 days. Click a client to add recommendations or open a ticket.
Pick a client to inspect.
Payment Issues
Clients whose Meta ad account is flagged with a billing or payment problem. Accounts whose name starts with "LP" are excluded.
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Meta Ads News
Updates from Meta and the broader ads ecosystem — platform changes, policy shifts, new features, and anything that affects how we run campaigns.
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Event Hawk — LN-Zoelle-Tariq Bounce My House - IL
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ROAS
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CTR
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Campaigns
Campaign targeting map — United States
Every circle is a city your live clients' active ad sets target. The circle size reflects the ad set's radius. Click the map to open the full explorer.
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🗺️
Geo audit
Find every client whose active ad sets target a specific city. Type any US city and pick from the live suggestions — we match exactly what Meta calls it.
Pick cities
Start typing — suggestions come from Meta's own location database. Audit runs against your live clients only.
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Waiting on a city.
Add one or more cities above and hit Run audit. Results will show which clients target them and which exact ad set.
