Portfolio
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Total clients
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Active clients
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Level 1
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ROAS 0–4.99Level 2
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ROAS 5–9.99Level 3
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ROAS 10+% Level 3 of active
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% Active of total
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Quick filters
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Clients
| Client | ROAS | Purchases | Cost / purchase | Spend | City | Region | Units | Level | Live | Score (0–100) |
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Merlyn KPIS
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Total clients
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Active clients
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Level 1
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ROAS 0–4.99Level 2
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ROAS 5–9.99Level 3
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ROAS 10+% Level 3 of active
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% Active of total
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Andres KPIS
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Meta Ads ROAS
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avg of activeMeta Ads Spent
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total spendPurchase Conversion Value
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live clientsElijah KPIS
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Meta Ads CTR
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avg of activeRegions
ROAS by level
In the current segment.
Clients
Total clients
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Active clients
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Level 1
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ROAS 0–4.99Level 2
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ROAS 5–9.99Level 3
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ROAS 10+% Level 3 of active
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% Active of total
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Name mismatches
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Campaigns
Click a snippet to copy
Cold
- TRGT - COLD CAMPAIGNS - SALES
- AS1 - CITY MILES - TRAFFIC
- GRAPHIC 1
Retarget
- RTRGT - WEBSITE VISITORS - SALES
- AS1 - CITY MILES - PURCHASE
- GRAPHIC 1
Tasks
Personal to-dos
Client info
KPIs by ad-account ID
Paste a Meta ad-account ID and click Load.
Client map
States with active clients in green
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Clients
Clocks
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Merlyn KPIS
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Total clients
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Active clients
—
Level 1
—
ROAS 0–4.99Level 2
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ROAS 5–9.99Level 3
—
ROAS 10+% Level 3 of active
—
% Active of total
—
Andres KPIS
Copy the KPI by clicking it
Meta Ads ROAS
—
avg of activeMeta Ads Spent
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total spendPurchase Conversion Value
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live clientsElijah KPIS
Copy the KPI by clicking it
Meta Ads CTR
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avg of activeMeta Ads News
Updates from Meta and the broader ads ecosystem — platform changes, policy shifts, new features, and anything that affects how we run campaigns.
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Event Hawk — LN-Zoelle-Tariq Bounce My House - IL
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ROAS
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CTR
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ROAS over time
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Campaigns
Click a row to drill into ad sets and ads.
Optimization suggestions
Based on CTR — flip winners back on, pause the laggards.
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What's working
Ways to improve
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Client distribution — United States
Each dot is a client placed in their state. State color reflects the selected metric.
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Clients in —
Click a row to open the client drawer.
State leaderboard
Sorted by the currently selected metric.
Start Date Investigation
Is it worth spending in the off-season (Jan–Mar) or better to wait until peak (Apr–Sep)? Based on 2025 historical data.
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